Statistics say that in 2022, average users have about 30 mobile apps on their smartphone and spend 4.8 hours per day using them. The mobile development market is expanding, oversaturating, evolving, and displacing “weak” mobile apps with highly competitive ones. To keep your mobile digital product on the table, you need to be aware of innovative approaches, advanced technical solutions, and top mobile app development trends.
So, let's break down the trends for mobile app development that have caught on in the industry and will enhance your target end-user experience.
Mobile apps offer users multiple options and possibilities, but the only disadvantage is that each of them needs a single application. As a result, users switch among several mobile apps at one time to perform just one action. Mobile app development trends are moving away from single-function apps to super apps that solve all users’ problems with one click.
The most common options for super apps are messengers, retail, delivery, payment, and transportation. Thus, even the social network Instagram, originally created for visual content, is now a convenient tool for communication, product research, shopping, and even learning.
Despite the high cost of development compared to single-function applications, super apps ensure businesses with a more loyal audience, access to a large amount of data and behavioral analytics, as well as the ability to endlessly expand the functionality of the product.
Artificial intelligence is no longer new but continues to go viral among companies of all sizes. In a number of industries, including healthcare, retail, banking, real estate, insurance, and others, artificial intelligence is already in demand for its boundless opportunities. The synergy of AI, machine learning, and NLP allows users to compare prices and features across e-commerce platforms, communicate with chatbots and personal assistants, and receive personalized content and offers.
These mobile application trends provide in-depth data that is used in real-time analytics and predictive services. It’s also an indispensable component of the classy marketing platform for managing advertising, brand promotion, forecasting user choice, and automated lead generation.
M-commerce is not only about shopping, it also includes access to mobile payment, ticketing, and banking. This course of mobile application trends development is an easy, convenient, and time-saving way to carry out routine activities anytime and anywhere without being tethered to a computer. Insider Intelligence predicts the rise of m-commerce to $728.28 billion by 2025, making up 44.2% of all retail e-commerce sales.
For e-commerce world giants, it’s already become obvious that m-commerce isn’t a competitor, it’s an additional tool to extend their user base, increase revenue, and level up their business with higher security, insightful data about user behavior, and rich marketing opportunities.
Technology companies have already started using 5G in development, and it is expected that 47.5% of all devices will be 5G enabled. The rise of 5G connection is not just one of the trends for mobile app development. It is a new technical requirement that will make your app more efficient, make it easier to integrate VR and AR technologies, set up data exchange between devices, and make payment even more secure and fast. Your application will remain relevant and competitive in the market with 5G. Moreover, it opens up the possibility for you to modify it in the future without starting development from scratch.
One of the latest mobile app development trends is the use of a virtual world or augmented reality elements in the games industry, e-commerce, social media, and healthcare. According to Statista, the global AR and VR technology market will grow to $209 billion in 2022. The implementation of augmented reality into users' mobile app experience makes it more exciting and engaging, as well as gives users the opportunity to try on clothes and hairstyles, make-up, new furniture in the interior, and see historical objects on the street.
The user is not limited to a smartphone and a computer. Today, there is also a smart TV, an Apple Watch, wireless headphones, a smart kettle, a smart speaker, and other attributes of the smart home, which are only increasing in number. This leads to mobile application development trends such as the ability to keep these devices connected to your smartphone, sync the content, and manage them via a handy mobile app. This feature can be a competitive advantage for users at the point of choosing which app to download.
Following mobile application development trends is the right way to create a new one or level up an existing digital product that meets the needs and expectations of your audience. However, startups sometimes put new trends first, ignoring the basic characteristics of mobile apps, without which you are unlikely to succeed in today's demanding market.
- to make interaction with the app easy and exciting for users, the app should have a catchy and clear design with an intuitive interface;
- fast loading and high performance provide users with a seamless experience and increase their loyalty;
- a mobile app should solve the user's problem because it’s the reason why it exists;
- simplicity is a key to satisfying users. Don’t overload them with unnecessary design elements and content, just give them what they are looking for;
- security of personal data has already stopped being one of the top mobile app development trends. It’s the basis of successful applications. Moreover, weak protection can absolutely damage a company's reputation and cost too much;
- personalization facilitates the search for relevant offers, content, and experience for users, and makes them feel special to the brand.
Mobile app development trends are a good way to see if your app is keeping up with the times and surviving the cutthroat competition. However, don't forget that users primarily value convenient and fast mobile apps that solve problems and make their lives better. And this is a combination of flawless code, quality testing, and, of course, using the latest mobile app development trends. To be sure of the quality of the mobile app and its compliance with modern standards, you can always rely on mobile app development services.
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