5 Benefits of Mobile App Development for Your Business

Mobile app usage doesn’t stop growing. Almost 59 percent of global web traffic in the second quarter of 2022 was via mobile devices. For businesses with a large audience, this can be a key reason to develop their own mobile app to provide users with the best possible experience. 

Customers are getting more and more demanding, and have a lot of expectations about interaction with businesses. Mobile apps are a great way of reaching and interacting with your customers. From brand promotion to learning more about your consumer base, there’s almost no limit to how much value you can get from them.

Mobile apps can offer new marketing opportunities, unlock market reach like never before, help your customers stay connected with your business and keep them updated. Here is a list of top 5 benefits of mobile apps for your business. 



1. Increased accessibility


Mobile application development can give your customers a better point of contact. Compared to conventional websites and other channels, mobile apps meet the need of consumers to achieve a goal in a couple of taps. Your business becomes easily available at the customer’s fingertips and meets modern requirements for convenience. There is no need for the users to fill in their personal and payment details to register and make purchases every time, when mobile apps allow various integrations and secure payments. 

Demand for instant communication and increased reliance on mobile devices are forcing businesses to be accessible anytime and anywhere. Mobile apps are a perfect solution allowing customers to find all information about the business, make a purchase, get live support and leave feedback in one place and in seconds. The ability to instantly communicate with your business in the mobile app will allow you to connect with customers and provide excellent customer support without hiring extra people for that. All of this results in faster decisions and an increase in your revenue. 


2. Great promotion channel


Accessibility of your services for your customers also means easier reach out to your customers for your business. The mobile app is a great place for your customers to engage with your business. It’s a direct and effective marketing channel that lets you inform already interested users about new products and services and provide exclusive and personalized offers. Nurture relationships with the audience and learn more about what works best.

Reach out to a large base of loyal customers with your offers through timely notifications and in-app pop-ups, allow the users to set reminders for important events and appointments. Such notifications are a great way to reach out to the right people at the right time. Conducting audience segmentation will allow you to test different options to engage and convert the users. For example, push notifications with emojis have almost double opening rates than those without it. Getting to know your audience will lead to a greater ability to use personalized marketing tools.



3. Improved customer loyalty


The more you care about the convenience and requirements of your customers, the higher your chances of success and the bigger the number of conversions. Mobile app development keeps customer retention rate high by offering them great value, enabling multiple touchpoints and ensuring their needs are always satisfied. One of the best ways to do this is to take advantage of mobile apps and launch a loyalty program. 

The loyalty programs in mobile applications are easy to join with just one tap. Make sure you create an irresistible offer and notify the users through the app. Introduce your app users to instant rewards like cash back or points for each purchase, special discounts and promo codes to spend those on products they are already looking for or constantly buying. You can perform user segmentation and target certain users, send personalized recommendations and offers, test new features on them. Encourage sharing by integrating social media buttons and giving your customers personal vouchers and promo codes for their friends.

Loyal customers are not only useful for direct revenue generation, but also serve as marketing channels. Personalized content, features, and engagement activities are the key to boosting customer loyalty and brand awareness.



4. Stronger brand 


Mobile devices are now an integral part of our daily lives and take up a lot of our time. App owners can use this channel to benefit their business and brand. These days, mobility can go beyond competitive advantage. In some industries, you may even need it to keep up with your competitors. Live interaction and the opportunity to leave feedback in the app has a particularly positive effect on the brand 

Mobile app development boosts brand awareness, increases interaction and helps you maintain thriving customer relationships. When it comes to how customers perceive your brand, the design of your app is a crucial element in achieving the desired effect. From the logo and transition effects to all the other animations, your mobile app is a great way to adjust your branding strategy as your business grows. The more branding elements (logo, style guides, etc.) you use correctly in your app, the better your brand marketing results are.


5. More analytics and insights


Doing business profitably is almost impossible without customer insights. And the mobile app can help you know your customers better. Numerous analytics tools, such as Firebase and UXCam, give you all the utility you need to collect information about your users. There you can find such metrics and dimensions as number of active users, downloads and uninstalls, retention rate, users’ demographics, etc. 

Collect customer feedback with the help of such tools as widgets, surveys and ‘rate our app’ prompts. Customers are often willing to share important information with you if you gather it during the onboarding or offer something of value in return (e.g., discounts for filling in questionnaires). 

The data collected from user sessions and entry points into your app can be very useful for building a winning marketing strategy, delivering content more effectively and improving your marketing campaigns. Make sure they revolve around actual customer behavior, not your assumptions. 



Final thoughts


Today, most of the traffic on the Internet is driven by mobile devices. By developing a mobile app for your business, you find yourself in the right position to capitalize on this trend. From branding to customer service to marketing, there's hardly a department of your business that wouldn't benefit from implementing a mobile app. 

Assembling a team of tech professionals, deciding on basic functionality, researching the market, and developing a strategy can be difficult if you haven't had experience in it. That's why turning to an experienced mobile app development company can be a good idea, saving a lot of time and budget and reducing risks. Whether you choose to go it alone or with an outsourced team, remember that the key to running a successful business always comes down to providing meaningful experience to the customers.


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