The mobile marketing revolution has been going on for the last few years. The consumption of mobile content is regularly increasing. The upcoming digital marketing trends focus on mobile first approach. Mobile marketing became an important component in the development of a strategy for project promotion. In this article, we will review the main trends in this industry for the current year.
Voice search
According to Google research, every fifth search query in Android devices is performed by voice and in the upcoming years, the growth will continue. One of the main factors of this mobile marketing trend is the improvement of recognition processes. This figure has already reached a colossal rate of 92%, although three years ago a mark of 80 points was perceived as an incredible success.
In this regard, many companies are actively engaged in content optimizing for voice calls. A reasonable option is the design and development of a special FAQ section, where answers to the most popular user’s questions will be posted. These phrases should sound and be structured like natural spoken language.
An excellent example of voice search integration was demonstrated by Starbucks in its iOS application My Starbucks barista which beta version was released in late January this year. The service allows you to make a voice order with and to pay the order before arriving at the cafe.
Mobile video
In the HubSpot research report video content is called the most popular type of content, outranking posts in social networks and materials on news portals.
Last year, total video views on Facebook reached the number of 8 billion daily. eMarketer forecasted an increase of this indicator by 30%, and it may even go beyond expectations. So if you are going to attract users with something new - immerse yourself in the work of preparing the mobile video and using this one of the most popular trends in mobile marketing.
Active merger of e-commerce and social networks
Social networks have long ceased to be just a site for communication and pleasant pastime. Now it has become one of the main channels of e-commerce and one of the main mobile marketing trends, which continues to grow.
Today it is much easier to buy some goods on Instagram or Twitter than in most online shops. Why spend time on transfers and search for isolated sites, if with the help of properly constructed retargeting and optimized content you can easily convert social networks into not only means of communication but also means of active sales.
Accelerated mobile pages (AMP)
Excellent service from Google, gradually gaining popularity, among news portals and large trading platforms in particular. AMP pages are much faster and can boast a priority in search results. In May Google released a report, which stated that such pages are loaded 2 times faster than in an ordinary search. Currently, there are more than 2 billion sites using AMP, which are located in 900,000 domains. Recently, Twitter shared the news that it will expand AMP support in its applications for iOS and Android.
Zalando has already integrated this mobile marketing trend and technology into 250,000 product pages, eBay and Myntra are also keeping pace with their competitor. Ali Express, in turn, managed to announce a 4% increase in conversion due to the use of AMP.
Widespread use of AR and VR
According to IDC, by 2018 the number of mobile virtual reality users will reach 171 million as mobile VR headsets will become more affordable and cheaper than their computer counterparts. In terms of revenues, the VR / AR industry is expected to reach USD 5.2 billion this year and jump to USD162 billion by 2020.
Email Marketing for Mobile Phones
Last year Litmus published an entertaining fact: 56% of the user's mail views are carried out with a mobile phone. Moreover, email notifications are still more popular than other kinds of notifications. This trend in mobile marketing means that the content of emails should be adapted to viewing on mobile devices, otherwise there is a risk of not reaching the user.
Location-Based Marketing
The main message of this tool is to inform the user at the right time about beneficial offers that will attract him. Knowing where your users are and what their habits are, you can offer them to take advantage of your services. There is a great variety of scripts: sales outlets, weather information, transport routes, etc. You just show the users what they want and how far is the place where they can meet their needs.
The main advantage of this mobile marketing trend is personalization and direct hit on the target audience. Of the cons - such advertisement is easy to block, and it completely depends on the use of GPS technology.
Final words
All these features can be added to your working application or they can also be there from the very beginning of app development.
It is necessary to use mobile marketing for business and look for new ways to communicate with customers. In addition to the usual methods of display advertising, email and sms marketing, it is important to use modern technology and modern trends in mobile marketing.
