6 Steps to Creating a Mobile App Development Strategy

More than 5 million applications are available on both the Android and Apple's app markets. However, most remain inactive and more than 95% of them do not make a dime. In an overcrowded and highly competitive app market it is getting harder to stand out. 

Given the large investment and time, an unprepared approach to mobile app development can be costly and fail to produce a positive result. Planning and creating a strategy is a cost-effective approach that eliminates the chances of developing an app that doesn't find its audience and doesn't perform as expected. Only a mobile application developed with a clear strategy can lead to a real ROI.

If you’re preparing your own strategy for mobile app development, here are a few steps that may be helpful when making decisions.



1. Define company’s overall strategy


If you're just at the beginning of your business journey, it would be great to start by defining your company’s global vision, mission and goals to achieve and doing SWOT analysis. It will also help create a clearer understanding for your team and make them more motivated.

The mobile application you develop must remain useful to your company in the long term and be consistent with your company's overall strategy. The goal and mission of the app will determine the success or failure of its mobile strategy.



2. Identify your target audience 


Developing a mobile application is a complicated process and it begins with understanding the user. As an entrepreneur, you need to decide who is supposed to use your product and not just develop an app for yourself. Defining user persona is pretty much the first thing every designer and team of app developers starts with, while they are planning a new app.

Don’t guess users’ tastes and preferences and make important decisions based on assumptions. Analysis of competitors and user requirements is the validation phase, which will prove the existence of the market and demand. And identifying user demographics, interests, needs and pains will help you create a clear and structured user persona.



3. Estimate your resources


Be sure to estimate the needed time, human resources and budget for your project. The development and deployment of a mobile app usually takes 7 months to a year, so it’s needed to estimate the resources to get it delivered within the planned time frame. 

Make sure to have the required number of developers for your project as well as non-technical specialists such as business analysts, UX/UI designers, QA engineers and others depending on the complexity of your app. If you're not sure whether you can find the needed number of specialists with the suitable expertise in the shortest amount of time, it's worth turning to a company that provides mobile app development services

Dividing the development process into stages and estimating the time spent on each stage by each specialist is undoubtedly important. It will also help to review and allocate a budget for the entire project. 

Bad estimation and planning can lead to missed deadlines and late market entry, lack of necessary experts and budget overruns.



4. Choose the platform and tech stack


Choosing a technology stack for mobile app development is all about bridging the gap between business requirements and their execution.

The choice of platform (iOS, Android or both) for launching any application should be based on various factors: the preferences of the target audience, type of product, development budget, monetization model, etc. The programming language depends on the chosen platform: Objective-C or Swift for iOS and Java or Kotlin for Android. 

In the native vs hybrid vs cross-platform apps debate, each alternative has its own pros and cons. Once again, it all depends on your requirements and the purpose of the product. Native app development offers consistent performance, support of complex features and the best possible user experience. Hybrid apps are a blend of native and web apps and work for projects targeting web and mobile audiences at once. Cross-platform apps give you a unified look and feel of the app across different platforms. Both hybrid and cross-platform apps have limited functionality when it comes to mobile app development, but let you launch the app faster and test your idea with a Minimal Viable Product (MVP). 

Choosing the right stack can minimize development costs, speed time-to-market, and make your app easily maintainable, user-friendly and scalable for future expansion. 



5. Ensure data security


Security is a top software development trend in 2022, which users pay special attention to. This is not surprising given the amount of data and information users share about themselves in applications.

Unfortunately, most mobile applications put their users at risk and will fail basic security tests. However, being a business owner means you should also take care of mobile app security.

To prevent data leak and security attacks, enforce strong authentication, encrypt mobile communications, patch system vulnerabilities, eliminate malware and adware, optimize data caching and many more. We recommend consulting a cybersecurity expert to make sure your application and user data are secure.



6. Prepare a marketing strategy


The success of your mobile app also depends on its marketing strategy, which includes branding, PR, pre-launch efforts, outreach and overall web presence.

You might think it’s too early to do it at the beginning of your mobile app development journey. However, you will see great results in the long run if you start creating the buzz around your app even before its launch. For instance, set up a landing page and start collecting emails that you can turn into downloads at release time.

Make the most of social media. Be sure to use all channels and spread your name across all platforms where your audience might be. You can attract users from Twitter, TikTok, YouTube channels, Facebook groups, blogs and forums, and spend some time on Reddit.

These are just a few examples of the dozens possible.



Final words


You may think that it takes a long time to develop a mobile app development strategy, and you should start building your product as soon as possible. It takes a lot of time and effort, but we assure you it's worth it.

Preparation of the strategy will facilitate the development process and give many competitive advantages. Luck is what happens when preparation meets opportunity. No project has a guaranteed chance of success, some factors are beyond any control, but you can be sure that you have done your best. Create a mobile app development strategy with the help of your team or outsource it to experts and strategize the best possible plan for success.

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